Stunning new artwork has been unveiled in Harrogate town centre, funded by Harrogate BID.
The stunning street art display has been painted along a blank wall on Albert Street, alongside Hotel Du Vin.
Harrogate BID worked with professional artist Sarah Marsh to create the impressive mural – produced using different aspects of her designs and helping to highlight Harrogate as a must-visit destination.
Matthew Chapman, Harrogate BID Manager, said:
“We fund projects such as this so we can continue to take ‘Pride on our Town’ and work towards achieving our objectives.
“A previously bare, unused wall now features a dazzling new display which is far more pleasant to look at and will catch the eye of passersby.
“Sarah has done a fantastic job and we’re positive this amazing new artwork will brighten up this key street in our town. I’d like also like to thank the team at Hotel Du Vin for allowing us to deliver this project on their site.
“We want a town centre that everyone can appreciate – businesses, visitors and residents alike. Harrogate is known for its unique welcome and we’re always keen to support this and help our town stand out above the rest!
“Keep your eyes peeled for more announcements over the coming months…”
The artist, Sarah Marsh, said she has received some lovely comments from the public while working on the project.
Sarah said:
“I would like to say thanks to all the people who have stopped to talk to me and all the wonderful comments I’ve received.
“Everyone seems to be really positive about it – and said how much of a difference it has made and brightened the place up.
“I’m very grateful for all the support.”
Harrogate BID has further productive plans for new street art installations and other public realm campaigns in the near future, moving into 2025.
Taking pride in Harrogate is a key aspect of the BID’s overall Business Plan, put in place to ensure the town is safe, clean and welcoming for all.
The team continue to work hard to strengthen the environment for businesses, residents and visitors.
If you have any questions on Harrogate BID’s public realm schemes, or any other campaigns, please email the team on info@harrogatebid.co.uk or visit the website.

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