Harrogate Town has announced that its home ground will be renamed the Marcy Fitness Stadium ahead of the new season.
The club says the rename marks a "significant new chapter" in the club's partnership with the company formerly known as Exercise.
The renaming comes as Marcy celebrates its 80th anniversary, cementing its status as one of the oldest and most influential fitness brands in the world.
The move reflects an exciting new era for the stadium name sponsors, whose products are sold in almost 50 countries around the world, including the UK, available through leading retailers including Argos, Boots, Costco, Decathlon, Very.com and Fitshop.
As part of the partnership, the club's Rothwell training ground will undergo a comprehensive re-fit with state-of-the-art Marcy equipment, providing players and staff with access to industry-leading fitness technology.
David Gilson is the Managing Director of Pure-tec Limited (Exercise), the official and exclusive distributor of Marcy Fitness products in the UK and Europe.
He said:
“Exercise has proudly sponsored the Harrogate Town stadium for the past two seasons, but as the company moves into a new and exciting era of international expansion, the time is right to focus on our core brand, Marcy, which celebrates its 80th anniversary this year.
"The new Marcy Fitness Stadium illustrates our commitment to continuing the legacy of Dr. Walter Marcyan, and look forward to sharing his principles of fitness, health and wellbeing with the team, supporters and wider community”.
Founded in 1946, the brand revolutionised fitness by helping to create the blueprint for the modern commercial gym industry and providing the means to exercise at home by inventing the first ‘home multi-gym’ in 1959.
Speaking about the announcement, Ben Rome, strength and conditioning coach at Harrogate Town AFC said:
"This is a hugely exciting moment for the club. To be working alongside a global brand with the heritage, reputation and ambition of Marcy is a significant step for us.
"The renaming of the Marcy Fitness Stadium reflects the strength of our partnership and the shared vision we have for the future.
"The investment into our training facilities and first-team environment will have a real impact, and we are looking forward to entering this new era together."
The Marcy Fitness Stadium name will take effect immediately, with branding across the club’s physical and digital assets already underway.
Harrogate Town sign Burnley youngster on loan
Harrogate drivers urged to submit footage of dangerous driving
Popular Dog Day returns to Himalayan Garden near Ripon
New Reformer Pilates studio to open in Harrogate
Work begins on Harrogate and York RSPCA's £2m animal home
Free bike repair event returns to Valley Gardens this weekend
Harrogate trains disrupted following death on railway
Businesses urged to sign up for Harrogate's Restaurant Week
Ripon MP warns over rise in unemployment-related benefits
New children's play area opens at Otley Garden Centre
Harrogate Town sign Middlesbrough midfielder on season-long loan
Harrogate adult learners prove it's never too late to achieve GCSE success
Ashville pupils celebrate GCSE success as new Sixth Form awaits
Police warning after counterfeit cash scam in Knaresborough
Outstanding GCSE results at one of Yorkshire's only all-girls schools
Volunteers transform children's play area at Harrogate hospital
Ripon market days see 31% increase in footfall
Harrogate pupils achieve best top-grade GCSE results in four years
Harrogate High head 'enormously proud' of school's GCSE results
Three new independent businesses join Halls of Ripon
