A new tweed has been commissioned for the catwalk at the Great Yorkshire Show next month.
Organised by Yorkshire Agricultural Society, the 165th Great Yorkshire Show will run from Tuesday 9th – Friday 12th July.
And the new limited edition tweed jackets for men and women will feature on the runway in the twice daily “Farm to Fashion” shows.
Using only British wool, the tweed has been designed and made in Yorkshire.
It incorporates the Yorkshire Agricultural Society’s heritage green but with a signature pinstripe blue running through the weave, giving a modern twist.
It has been woven by Abraham Moon in Guiseley and tailored by Brook Taverner, whose headquarters are in Keighley.
In all 300 men’s jackets and 300 women’s jackets have been made, as well as limited edition wraps, which are a Great Yorkshire Show exclusive.
Show Director Charles Mills said:
“We’re thrilled to be launching our new look tweed – it’s modern, stylish and practical, and I’m sure will be a huge success.
“I’m particularly pleased that we are again actively supporting our sheep farmers by using British wool, and also that the cloth has been made in Yorkshire.
"I was involved in commissioning the Society’s first tweed eight years ago so I’m thrilled to have had a role in the production of our new one."
The fashion shows will be hosted by Your Harrogate's Nick Hancock and will take place on the Sheep Shearing Stage: Tues – Thurs at 12noon and 4:30pm and on Friday at 12noon and 3pm
And there will be a couple of well-known faces hitting the catwalk with farming influencer and arable farmer Olly Harrison taking centre stage with the models on Tuesday at 12noon.
South Yorkshire farmer, YouTuber and Tiktoker Joe will model on Wednesday at the 12noon slot, while Peter Wright of Channel 5’s The Yorkshire Vet will feature at 12noon and 3pm on Friday.
The jackets, which retail at £250, with a 10% discount for Society members, are available at the Great Yorkshire Show from Clarksons of York at Stand 327 on Eighth Avenue.
The British lambswool wraps can be found on Abraham Moon’s Bronte By Moon Stand 225 on Avenue O. They retail at £80.
Tickets for the Great Yorkshire Show are available in advance only: Adults £35, Children £13 and Families £86, please go online for more details: https://greatyorkshireshow.co.uk/ticket-information/
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