Sheer Bliss in Knaresborough has won a national award for body confidence.
The High Street boutique took home the ‘Best Body Confidence’ award at the Stars Underlines Best Shop Awards on Thursday (5th November).
The ceremony took place at the Underglobe at Shakespeare’s Globe in London.
Jayne Winn, owner of Sheer Bliss, said:
“I honestly I can’t believe it… We are bringing home the ‘Best Body Confidence’ Award from the whole of the UK back to Knaresborough!
“This is a dream come true. Thank you so much to you all.”
The Stars Underlines Best Shop Awards are annual industry awards for lingerie, swimwear and hosiery retailers across the UK and Ireland.
Organised by Underlines Magazine, they began in 2007.
An industry jury nominates and assesses retailers in most categories.
Sheer Bliss at 14 High Street offers free bra fittings, including first bra fittings and appointments for women looking for mastectomy bras.

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