The launch of this year’s Christmas Fayre in Harrogate was the town’s busiest day over the last 6 months, new data has confirmed.
More than 126,000 people attend launch of Harrogate's Christmas market The launch of this year’s Christmas Fayre in Harrogate was the town’s busiest day over the last 6 months, new data has confirmed. The Harrogate BID team have announced they will be working with HUQ to analyse and present data on the town’s footfall, density, catchment and dwell time over specified periods. And the footfall data shows that on Friday December 1st - the launch of this year’s Christmas Fayre - 126,522 people passed through the Harrogate area, making it the busiest day in the town centre over the last 6 months. Matthew Chapman, BID Manager, said:
“We are very excited to get our teeth stuck into HUQ, which is used in many towns and cities around the UK. “The system allows us as the BID, along with partners, to look at high street trends and results to evidence even more return on investment from the projects we deliver. “Understanding where people come to Harrogate from, as well as how long they spend here, will allow us to promote our town more strategically at targeted periods throughout the year.”If a person exits and re-enters the specified area on the same day, they will only be counted once, as the data is formed through locations settings on a person’s mobile phone. On that basis, up until December 9th, 23.2 million people have passed through Harrogate so far this year, compared to a total of 21.6 million throughout 2022. Early indications suggest that the Christmas celebrations in Harrogate have led to an increase in spend in some of the town’s popular retailers, from national chains to independent businesses, which has again boosted profit margins for another year. During the busy Christmas period, Harrogate Theatre has been hosting another popular pantomime, Dick Whittington, which staff said has played a crucial role in helping the venue’s work. Natalie Rawel, Marketing Manager at the theatre, said:
“We are having a brilliant year performing Dick Whittington and it’s wonderful to see so many families attending and having a great time. “The success of the panto plays a crucial role in supporting the theatre’s year-round work with children and young people and hosting a fantastic range of performances for locals and tourists alike.”Looking back at the HUQ figures, the density data allows the BID team to track the movement of people in the BID area, creating a map to show the most frequently visited sites. Green is used to show less busy areas, while red highlights the hotspots. For example, during the 17 days that the Christmas Fayre was in the town centre, some of the hotspots were in Cambridge Street, where the traders and stalls were located. Granular catchment allows the BID team to observe where Harrogate’s visitors are coming from. Their home locations are organised at postcode district level, which is then used to create the visualisation on the map. So far in 2023, postcodes visiting the town include areas from as far as Falkirk, Forres and Inverurie in Scotland, Weymouth and Worthing on the south coast and Tywyn in Wales. The dwell time figures show how long visitors are spending in the BID area. This is calculated using the average number of minutes people are spending in the town centre, and it allows the BID to see how time spent varies on different days across specified time periods. Visitors have spent the most time in the BID area on a Sunday in 2023 so far, with an average of 2 hours and 50 minutes. For any further updates or information, contact the BID team on info@harrogatebid.co.uk Read more local stories from Your Harrogate here.
Works to start on James Street in Harrogate
Harrogate Paralympic powerlifter to represent Team GB
Ripon classic car gathering to return this weekend
'A bad idea': Ripon council objects to lower speed limit on A61
Olympics to be screened at Victoria Shopping Centre
Harrogate cyclists set off on 600km fundraising trip to Paris
Harrogate care home shortlisted for national luxury care award
Amateur Harrogate football club helps men kick excess weight
Harrogate charity ball raises £14,000 to combat loneliness in older people
Harrogate's new MP speaks in Parliament for first time
New Harrogate outpost launched off coast of Africa
Maltkiln developer updates proposals for 4,000-home settlement
Harrogate bus firm awarded world's top quality and safety benchmarks
Knaresborough choir set to perform at prestigious London venues
Three teens arrested after violent incident in Bilton
Residents battle developer at 53-home Knox Lane inquiry
Popular village pub near Knaresborough is put up for auction
Alice in Wonderland trail launched in Ripon city centre
Ripon's Passport Scheme returns for the summer
Popular Harrogate venue to host family events throughout summer
