Yorkshire Cancer Research have funded a study to find out why people in rural parts of Yorkshire have lower cancer survival than other areas.
The premiere was part of an event showcasing the findings of the ‘RURALLY’ research study.
The study examined barriers to seeing a GP with symptoms of possible bowel cancer in rural communities.
Findings of the study suggested poor relationships with GPs, concerns about losing time from work, and cultural beliefs around accepting help are some of the factors preventing people from seeking help for cancer symptoms.
These findings will improve understanding of how people across Yorkshire can be supported to come forward with cancer symptoms.
Dr Christina Dobson, Senior Research Associate in the Population Health Science Institute at Newcastle University said:
“We are thrilled to be able to launch this animation, sharing not only the findings of our research but importantly, vital messages about the importance of consulting early for possible symptoms of bowel cancer.”
More than 700 people from the region took part in surveys, and 40 took part in interviews about their experiences of symptoms, consulting a GP, and the challenges they face when accessing health care in rural areas.
As part of the event, guests took part in workshops on how the findings of the study could best be used to support people in rural communities to speak to their GP about any symptoms and increase awareness of the importance of an early diagnosis.
Dr Stuart Griffiths, Director of Research and Services at Yorkshire Cancer Research, said:
“It was great to be able to attend the showcase and meet some of the people who helped make the study such a great success."
He added:
“Studies like RURALLY play a vital role in helping to inform new and innovative ways of supporting people in rural communities to see their GP with any symptoms of cancer.”
Watch the video via YouTube below:
Current statistics show that 600 people are diagnosed with cancer in Yorkshire every week.
Yorkshire Cancer Research was founded in 1925 and is the largest independent regional cancer charity in England.
To find out more about research funded by Yorkshire Cancer Research, visit their website.

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