Following a successful debut, house music festival Love to be… is returning to Harrogate in September - and with new £3,000 VIP tickets now available.
This year, the festival is introducing The Ultra VIP Experience in partnership with Yorkshire-based tequila company Hacien.
Limited to 250 guests, the package is aimed at those seeking a more exclusive and comfortable festival experience.
Each Ultra VIP table, priced at £3,300, accommodates up to 10 people and includes a range of perks such as table service, a dedicated server, and unlimited access to premium drinks, including Hacien tequilas, spirits, beer, and soft drinks.
Additional benefits include fast-track artist entrance, reserved seating, stage-side viewing platforms, access to a private VIP bar, luxury toilets, and on-site parking.
Guests will also have access to a VIP pamper area, described as offering luxury toiletries, feather plumes, and a dedicated glam team.
Seb Francis, co-founder of Hacien, said:
“This collaboration is a natural fit, uniting our shared passion for celebration, bringing people together, and creating truly memorable experiences.
“Festival-goers are in for an unforgettable day, and we're especially excited for the Ultra VIPs to be the very first to sample our brand new, exclusive flavours!"
The announcement comes as Love to be… expands its festival following a sell-out launch last year.
Organisers say the capacity has been increased from 4,000 to 6,000 attendees for 2025, with a line-up featuring Armand Van Helden, Shapeshifters, Ultra Naté, and Marshall Jefferson.
The event will run for 11 hours and include multiple music stages, a food village with street food from around the world, and entertainment including dancers, fire breathers, stilt walkers, and fairground rides.
Marc Dennis, co-founder of Love to be…, said:
“This is more than a festival. This is a celebration of house music, culture and style - done the Love to be…way.
“Our new Ultra VIP Experience is designed for those who appreciate great music but also value comfort, exclusivity, and premium service.
“It’s about celebrating the love of house in a more refined and intimate way, providing a space where seasoned house music fans of all ages can come together to enjoy the festival in an unforgettable setting.”
For more information on the Ultra VIP package or to make a booking, visit www.lovetobeevents.co.uk.
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