Harrogate residents are being encouraged to drink more mindfully this summer following the launch of Harrogate Spring Water's zesty new summer mocktail.
Harrogate Spring Water joins Harrogate hotspots to promote mindful drinking Harrogate residents are being encouraged to drink more mindfully this summer following the launch of Harrogate Spring Water's zesty new summer mocktail.
Harrogate Spring Water have teamed up with the popular tearoom emporium, Mama Doreen’s, and foodie hotspot The Pickled Sprout, to promote the 'Royal Raspberry Spritz' 0% cocktail.
The campaign is inspired by a recent study conducted by Harrogate Spring Water of 2,000 adults who had ever drunk alcohol, which found that 57% are choosing to drink more mindfully.
Two thirds (61%) of adults plan to drink alcohol in moderation during the coming months, with seven in 10 (69%) of Gen Zs now choosing to drink mindfully by interspersing alcoholic drinks with alcohol-free alternatives at social occasions.
To continue to promote the rise in mindful drinking, Harrogate Spring Water has collaborated with celebrity mixologist and bartender Merlin Griffiths to create the Royal Raspberry Spritz to encourage the nation to #DrinkLifeIn.
It will be debuted at Royal Ascot at The Mindful Drinking Bar.
[caption id="attachment_67598" align="aligncenter" width="935"] The Royal Raspberry Spritz 0% cocktail.[/caption]The cocktail is a zesty mocktail with hints of ginger and raspberry flavour and can also be savoured right here in North Yorkshire thanks to Harrogate Spring Water’s partnership with Mama Doreen’s and The Pickled Sprout.
The summery spritz will be included as part of the Mama Doreen's Summer of Cake afternoon tea menu, as well as a competition to giveaway an afternoon tea for four people and four tickets to an Ascot race day via Your Harrogate.
The Royal Raspberry Spritz will also be available on the menu at The Pickled Sprout at The Yorkshire Hotel, located on John Street in Harrogate town centre.
Richard Hall, Managing Director at Harrogate Spring Water, said:
[caption id="attachment_67599" align="aligncenter" width="1024"] Summer of Cake afternoon tea at Mama Doreen's.[/caption]"Our survey clearly shows adults of today are becoming more mindful in their drinking habits.
"Our Mindful Drinking Bar is back at Royal Ascot for the second year running, to show racegoers that drinking life in and enjoying the moment by doing things by halves really can help make life’s moments more memorable."
Mixologist and celebrity bartender, Merlin Griffiths, said:
"I am so excited to return to Royal Ascot with Harrogate Spring Water.
"Following the success of last year, we’ve returned with a new 0% alcohol cocktail so racegoers can continue to explore their mindful drinking options and try the amazing flavours on offer this summer, one sip at a time."
Jessica Wyatt, owner of Mama Doreen’s Emporium, said:
"We are delighted to be collaborating with Harrogate Spring Water who have put our town on the global map for the water that made us.
"The Royal Raspberry Spritz is a beautiful summery spritz with a zesty twang and promotes healthier drinking habits which Mama Doreen’s is proud to encourage."
The mindful drinking collaboration is part of Harrogate Spring Water’s ongoing Drinking Life In campaign, encouraging people to be more mindful in their approach to drinking, creating opportunities for you to make the most of your experiences and enjoy life’s moments, one sip at a time.
Harrogate Spring Water has a dedicated platform with a variety of inspiring content designed to encourage and champion the benefits of mindful drinking: https://www.harrogatespring.com/mindfuldrinkinghub/
Read more local stories from Your Harrogate here.
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