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Harrogate bus firm wins top UK bus industry award for covid-19 recovery

Local bus firm Transdev has receive a top prize at the UK Bus Awards – the Oscars of the bus industry.

A local bus firm has receive a top prize at the UK Bus Awards – the Oscars of the bus industry. Yorkshire bus operator Transdev, based in Harrogate, received the prestigious "Build Back Better" award. It was specially created to reward initiatives to help the nation’s bus operators recover from the pandemic - and was one of the most keenly contested categories among bus firms this year. Awards judges praised Transdev for its "extensive, positive messaging" about travelling by bus, notably its ‘Clean, Safe, Ready to Go’ campaign launched in May 2020. The campaign saw Transdev produce a two-minute video following an everyday journey as seen through the eyes of a customer, showing extra cleaning in place to keep everyone safe. Transdev CEO Alex Hornby said:

"This award is dedicated to the huge effort of our colleagues, who - over the past two years in particular - have kept our customers moving whilst they needed us most. We have never lost our smile, our vision or our commitment to deliver each day, nor our determination to strengthen our long-term future as we continue to build a growing, innovative and customer-centric business. "Our Clean, Safe, Ready to Go campaign summed up our positive approach against the unjustified perceptions of bus travel. It was more than just five words - it defined our way of doing things as we reassured our customers, and we are proud that it became a benchmark of how to operate and present yourself in a pandemic."
Alex added:
"Throughout this time, we also never forgot about how we approached the future. We have grown our business by 20 per cent over the past two years and have helped create a positive future for the bus across the north of England. "It’s a huge honour to be part of a team that wins awards even in these often strange and challenging times. They’re incredible – and they all completely deserve this recognition on the national stage, with my appreciation - as ever - on a job well done!"
UK Bus Awards judges also highlighted Transdev’s successful expansion in July 2021 with the purchase of the former Yorkshire Tiger business to form new West Yorkshire-based subsidiary Team Pennine. This year’s UK Bus Awards were presented remotely by video in a ceremony co-hosted by BBC News presenter Jane Hill and BBC Breakfast weather forecaster Carol Kirkwood. Full details of all Transdev’s bus services are available online at: transdevbus.co.uk and on the free to download ‘Transdev Go’ mobile app. Read more local stories from Your Harrogate here.

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