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Study names Harrogate among fastest-growing locations in UK for Land Rovers

Land Rovers are growing in popularity in Harrogate.

Harrogate has been identified as one of the UK’s top 10 fastest-growing locations for Land Rover interest, according to new audience data from Land Rover Monthly.

The latest figures show that almost nine in ten visitors from Harrogate accessing the Land Rover Monthly website are first-time users, highlighting strong growth in interest rather than reliance on an established audience.

The data points to a steadily expanding Land Rover following in North Yorkshire, with Harrogate forming part of a wider regional cluster where increasing numbers of people are newly engaging with Land Rover content, ownership advice and vehicle insight.

The analysis is based on monthly website analytics from Land Rover Monthly, examining active users, new users and engaged sessions by location to identify where Land Rover interest is growing most rapidly across the UK.

A spokesperson for Land Rover Monthly said:

"As the world’s leading Land Rover magazine and digital platform, Land Rover Monthly tracks how enthusiasm for the iconic brand is developing nationwide, with Harrogate emerging as a clear growth area rather than a saturated market.

"That rising online interest increasingly translates into real-world engagement, as readers look to connect with the wider Land Rover community through live events, experiences and shows held around the country."

Live events later this year will see Land Rover enthusiasts gather at large-scale shows in Malvern and Newbury, bringing the online audience into real-world festival settings.

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