Yorkshire Air Ambulance are encouraging people to turn yellow for Yorkshire this July.
The initiative, known as Yellow Yorkshire 2026, will run from 6th to 12th July and aims to raise funds for the charity’s life-saving work.
Schools, businesses and community groups are being invited to get involved by organising activities with a yellow theme.
Suggestions include non-uniform days in schools, bake sales and shop or window displays.
The campaign is designed to be flexible, allowing participants to choose how they would like to support the charity while helping raise awareness of its work across the region.
Yorkshire Air Ambulance provides rapid-response emergency services across the county, relying heavily on public donations to operate as it costs around £19,000 per day to keep the helicopters airborne.
The charity says every fundraising effort, no matter how big or small, helps support its crews in responding to incidents and delivering urgent medical care.
More information about how to take part and fundraising ideas can be found on the Yorkshire Air Ambulance website here.

Main section of A59 Kex Gill route set to open 'within weeks'
Harrogate Ladies' College celebrates best A*-A results in four years
Ashville pupils heading around the world after A Level success
Students celebrate A Level success at St Aidan's and St John Fisher
Everything you need to know about Symphonic Ibiza this weekend
Eight Ripon Grammar students achieve four A*s or more
Harrogate Grammar celebrates strong A-level results
Ripon pupil overcomes anxiety to pursue Paris dream
More details revealed about Harrogate's Christmas ice rink in Valley Gardens
GALLERY: Hundreds gather at Almscliffe Crag for view of solar eclipse
Ripon Summer FunFest returns for sixth year
Extreme heat to cause disruption on Harrogate train line
Firework Championships to light up skies over Ripon next weekend
Harrogate MP calls for Lifeline changes to be put on hold
Harrogate streets targeted in £27,500 chewing gum clean-up
New co-working space opens in Ripon city centre
Harrogate Cat Rescue receives year's supply of food for 80 cats
Covered ice rink to open in Harrogate's Valley Gardens this Christmas
Ripon's Jaflong named 'Best Bangladeshi Restaurant of the Year'
Rise in number of children in care contributes to Council's £10m overspend forecast


